CORPORATE FINANCE PLANNING
The process of determining a company's financial needs or goals for the future and how to achieve them. Corporate financial planning involves deciding what investments and activities would be most appropriate under both the company's individual and broader economic circumstances. All things being equal, short-term financial planning involves less uncertainty than long-term financial planning because, generally speaking, market trends are more easily predictable in the short term. Likewise, short-term financial plans are more easily amendable in case something goes wrong.
The need for competent FP&A professionals in the corporate environment is steadily increasing. Many firms are seeking the most qualified individuals to analyze trends, provide insights into decision-making and manage the financial future of the organization.
According to APOC, the international resource for benchmarks and best practices, 2012, FP&A is the area of finance that posts the biggest challenges when it comes to finding and securing qualified hires. 64 percent of CFO and CEO respondents report that the FP&A position is the hardest position to fill.
This unique professional designation will enable professionals who practice corporate financial planning and analysis to differentiate themselves and validate their understanding of the complex processes, tools and uniform standards of practice used around the globe. It will also allow employers to identify the best candidates for this critical role within their organization.